Latest IBM ad on the environment as part of its Smarter Planet series. This one is about more efficient oil drilling in response to some pretty sobering news about energy consumption projections. It’s still a short-term solution at best. As an aside, great website IBM’s put together.
As Melinda Gates discussed in Davos last week, awareness, education, salience are critical first steps in bringing an issue to the forefront.
When asked why the world hasn’t been investing in girls, Melinda said “the issue wasn’t brought to the forefront before, so when NGOs or foundations or civil society were developing their programs, they just weren’t thinking that way. If you don’t think about this particular issue, you don’t build it into the program from the get-go…Part of it’s just a mind shift so that we all are tracking it because I can tell you right now… as a foundation, we weren’t tracking the statistics before on this particular segment. I could tell you in HIV, or in one specific area, but I think just an awareness so we’re all going in the same direction is going to be a big help.”